Steve Jobs Was A Jerk. Good For Him


In case you haven’t heard, Steve Jobs passed away last week.

The praise has been pouring in. And deservedly so. He was a genius. A man that made a tremendous impact on the world. During the week, I probably read thirty or forty blogs and columns about his life and accomplishments. I even wrote a little homage to him myself in the Huffington Post. But I wasn’t learning as much about him as I had hoped. Sure, I learned about his story, his rise with Apple, the “wilderness years,” his triumphant return, the iProducts. But I wasn’t learning much about Steve Jobs the person. The boss.

That is until I read this great piece from Ryan Tate. And I really began to learn something about Steve Jobs. Jobs wasn’t successful just because he was creative, brilliant and hardworking. There are a lot of creative, brilliant and hardworking people running technology businesses. Jobs had an extra little something going on that further separated him from his peers: He was a jerk. Good for him.

I am not creative or brilliant. I work hard. But I like my vacations, my time watching my kids play sports, the odd nap on a Sunday afternoon too. I don’t think I’m anywhere near as hard a worker as Jobs was. And I’m not a jerk like Jobs was. Which is the biggest reason why I’m just a moderately successful business guy, and not a super billionaire. That’s because being creative and hard working isn’t that uncommon. Being a jerk is.

Tate says that Jobs exercised censorship and authoritarianism. To put anything on an Apple device you needed Apple’s permission. “Apple’s devices have connected us to a world full of information,” he writes. “But they don’t permit a full expression of ideas. Indeed the people Apple supposedly serves – the misfits, the rebels, the troublemakers – have been particularly put out by Jobs’ lockdown.”

Jobs wasn’t about to let anyone use his products for activities that would negatively reflect on his company. He knew the risks of giving up control. He knew that people would accuse him of restricting free expression. He didn’t care. He was a jerk. My products are misused all the time. I have clients turning off internal controls, resetting security and converting contact management databases into inventory systems because it’s cheaper than buying a true inventory system. Because I’m not a jerk I say nothing. I just take the money. And in just about every case, these same clients have turned into non-clients. Because they inevitably ran into security and operational issues that turned their investment into a loss. And blamed me. I’ll never be as brilliant as Steve Jobs. But if I were to exercise a little more control over how our products are used (in other words: be a jerk more often) I may be a tad more successful.

“Inside Apple,” Tate continues, “there is a culture of fear and control around communication: Apple’s “Worldwide Loyalty Team” specializes in hunting down leakers, confiscating mobile phones and searching computers. In the creepiest example of Apple’s fascist tendencies, two of Apple’s private security agents searched the home of a San Francisco man and threatened him and his family with immigration trouble as part of a scramble for a missing iPhone prototype.” Wow, the Apple Gestapo. I love that too.

Jobs was all about control. He was a jerk about what and when information was disclosed. He attacked the press when they said bad things about his products. His lawyers ruthlessly went after reporters who disclosed proprietary information. Why? Because successful business leaders, particularly in the technology world, don’t like surprises. They determine and drive the discussion around their products and services. They know that the world is full of haters and copycats. To give a product or service, especially a new product or service, its fair chance you have to make sure it’s introduced to the market the way YOU want the market to see it. To exercise this kind of control over your fate, you have to be a jerk. Jobs was like the Gestapo…for the good of his company, his employees, his shareholders, his partners.

Oh, and for all of you spending your weekends “occupying” America against corporate greed and outsourcing of jobs to other countries you might want to consider this the next time you tweet each other: your beloved iPhone was likely made in China. And in an Apple factory that, according to Tate “regularly employed young teenagers and people below the legal work age of 16” who worked “grueling hours.” So besides the camera you’re using that was manufactured by Panasonic or the makeup you’re wearing that was made by Procter & Gamble (or any of the other products shown in this picture of your friends and protestors) your purchase of that iPhone from Apple contributed to the exact problems that you’re now rallying against. And your icon, the esteemed Jobs, oversaw this. Gee, what a jerk.

Was this wrong? If Apple broke laws then of course it was wrong. But I’m not going to fault Jobs for outsourcing work to other countries where production is cheaper. Some may call him a jerk for doing that. Some, like those “occupiers” would demand that he use Americans to make his products. But Job didn’t care. Like I mentioned before, his allegiance was to his customers, his employees, and his shareholders. As a businessman he would do whatever he needed to do to keep costs at a minimum. Long live the jerk.

What To Say On LinkedIn When You've Been Laid Off


Many people who’ve been laid off feel like crawling in a hole, rather than broadcasting their new job status (or more accurately, lack-of job-status) to the world at large. But if you want to find another position, that’s precisely what you should do, says Sandra A.VanGilder, an executive coach with her own firm in New York.

In the current economy, with so many talented people being let go, there is “absolutely no shame whatsoever” in clearly indicating that you are out of work,” she says. “You exude confidence by not being ashamed that you’re between jobs.” LinkedIn, which functions as an electronic resume, is a valuable tool to help you spread the word.

Until they are laid off, some folks either don’t know how to use LinkedIn, or have a very skeletal presence on the site, VanGilder says. Perhaps they think of it as a job search tool (a mistaken assumption) and either aren’t looking or don’t want their bosses to think they are. Others are too busy.

Still, while three years ago, senior people thought LinkedIn was for lower-level employees, now everybody is connected and checking each other out. Often, the first thing people do when they are asked to interview someone – or even just network – is to look the person up on LinkedIn.

If you suddenly find yourself out of work, develop a “robust, 100% complete LinkedIn profile,” VanGilder advises. This site is so user-friendly that even newbies ought to be able to find their way. Those who need guidance can rely on LinkedIn’s online tutorial or enlist help from an experienced friend or tech-savvy teenager.

In creating a new profile or editing your current one, be very public about the fact that you’re looking for new opportunities,” VanGilder says. These are issues she suggests you address as you wind your way though the key sections of the LinkedIn template:

Professional Headline

In this line, which goes under your name, give a generic description of what you do or a sample job title (for example, Chief Administrative Officer, Chief Human Resources Officer). Label yourself as what you would like to be, rather than feeling limited by what your last job title was.

Current Position

Since you’re now out of work, the “Current” heading should be deleted. Before you do that, though, cut and paste your previous company and job title into the “Past” section. Then click “edit” and “delete,” and make the “Current” heading disappear. Don’t be concerned that your job shows an end date. It’s very acceptable to be in between jobs.

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